It's That Simple

I’m Diana Versteege, the clarity expert behind It’s That Simple.

Ranked among the top 10 eCommerce influencers and one of the top 40 eCommerce experts to follow, I specialize in turning complexity into clear, actionable steps. No fluff—just clarity that works.

A selection of my clients includes leading brands like Audi, Bang & Olufsen, Babor Cosmetics, Smartphoto, Sprüngli, Swisscom and Trigema, as well as niche players across various industries.

If you’re in eCommerce and want simple solutions to scale and drive results, my emails are where you start.




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Want to reach out? Just hit reply to any of my emails. I am looking forward to getting to know you.